Our Mission
Heartland Velo was founded as a non-profit in 2013 with the following two part mission:
Racing
The Above and Beyond Cancer powered by Bike World Elite squad is an invitation only road racing team creating a platform for athletes to develop and grow into professional cyclist. Above and Beyond Cancer, Bike World, Grey Dog Media, Borah Teamwear, and Oakley have partnered with USA Cycling team Heartland Velo to grow elite Midwest cycling.
Advocacy
Above and Beyond Cancer powered by Bike World Elite and Club teams are committed to impacting our communities by advocating and creating awareness for our partnering charitable organization; Above and Beyond Cancer. We do this by actively engaging people to live healthier lifestyles in many ways including; participating in public events, hosted team rides, providing mentorship and coaching to young endurance athletes, and motivating our communities to get on their bikes.
Who We Are
We promote our partnering charitable organizations and sponsors with constructive brand representation, fund raising, and vigilant advocacy. Our brand is grown and sustained from recognition as a top USAC elite cycling team, and by promoting U25 talent up the national ranks.